ATTN: Musicians, Songwriters, Producers, Artists, Bands, & Managers
How To Write
Music For Advertising
Learn how to open up a whole new income stream in the music industry by using my proven framework that's generated hundreds of thousands of dollars by placing music in ads and commercials even if you've never placed a song before
It's true.
I didn't land my first ad until 8 years in. But that's turned into a long run of success landing ads with the likes of McDonalds, Toyota, Starbucks, and Subway.
And along the way I figured out the rules of the industry and all of the need-to-know tactics that you must implement in order to find success.
This course is the gateway to one of the last large income sources in the music industry and it will teach you everything you need to know to get your music in the next big ad!
Because the truth is...
Corporations will ALWAYS need music.
And they will ALWAYS need musicians like you to create it.
So, let me show you what they want.
- 11 Modules and 20 videos
- Over 4 hours of video content
- 20 Real Use Commercials and Analysis from Major Brands (Subway, Toyota, Tommy Hilfiger, etc)
- 3 Instrumental, 2 Song, 3 Lyrical, and 1 Vocal Production Stem Analysis. 9 Complete Stem Deep Dives!
- 5 Downloadable Sessions for any DAW to Deep Dive on your own time. 3 Instrumentals and 2 Full Songs
- 5 Downloadable PDFs with tips and tricks for your next session
- A PDF Lyric Resource Inspiration Sheet for the 5 Ad Emotions to Kick Off your Next Session!
Battle Tested Composing Rules
Learn the rules of melody and form so that you can grab the client's attention and have a framework that rings true in any genre.
The 5 Emotions of Advertising Music
Learn how to navigate the 5 key emotional categories so that you can sit down for your next songwriting session and land that big ad.
Songwriting Hacks
Learn how to tailor the way you write songs to fit this new industry so that you can always deliver what the client is looking for. From form to lyrics, it's a whole new game.
Vocal Production Magic Tricks
Learn how to utilize stacks, non lyrical parts, and gang vocals so that you can grab their attention on the first listen!
I've been in the music industry in many capacities.
Musician, Singer, Songwriter, Producer, Composer....
I took all these experiences and started writing ads when I started seeing revenue dry up due to the likes of Napster, and then streaming.
MY GOAL with this course is to show you some tried and true ways to capture the attention of AD AGENCIES and SYNC COMPANIES that can get you to the front of the line in the most lucrative and growing part of the music industry landscape.
When I'm not writing I'm enjoying time outdoors here in Nashville hiking, running (just did my first marathon!), and spending time with my amazing partner Sarah.
I would love to share my experiences with you and help you upgrade your skills to enhance your money making opportunities in this industry.
Tride and True melodic rules for advertising
Song Form Rules to make sure the client hits replay
Lyrics Concepts and the 5 Emotions of Advertising
Downloadable PDF Lyric Cheat Sheet For the 5 Emotions in Ads
5 Stem, 3 lyrical, 1 Vocal Production Analysis
Downloadable Stems for 3 Instrumentals and 2 Songs
Vocal Production Tricks to hook them on the first listen
History of Advertising and where we are now
The Secrets no on tells you about what gets noticed
Front End, Sync Fees, Back End. Where's the money?
Yup. It Take Practice. I'll show you the smart way!
Credits
I’ve had my music used in campaigns and commercials for food companies like McDonalds, Subway, Starbucks, and Dunkin Donuts to car companies like Ford, Nissan, and Toyota, to finance and insurance companies like Ameritrade, E-Trade, and Square.
New Income Source
With the changes that constantly happen in the music industry, I made a choice many years ago to pursue this as a branch of my development in creating more income sources for myself. I realized early on that large companies like McDonalds, Budweieser, Toyota, etc would always have the resources and would always need music. Not only that, but with the growth of online advertising there are now SO many places for your music to find a home. Whether it’s a $75 web license or a $100 thousand dollar Apple commercial, they add up and have a lot in common.
Melody & Chordal Structures
In this course I will take you through tips and tricks to structure your music to catch the attention of the listener as well as share melodic and chordal concepts that have served me well. I will also show you how to build your production through the arc of a track with strategies that I have personally battle tested over the years.
Songwriting for Ads
We will also dive into unique songwriting concepts. Including the 5 main emotions to write from that are the bread and butter of the advertising industry. We’ll speak about lyrics and their importance, and when to utilize other ideas like vocalese and gang vocals. We will also get into the nitty gritty of vocal production concepts, which to me, are some of the most important concepts to grasp.
Stem Analysis
We will achieve all the above by looking deeply into the stems of songs I’ve written or co written in order to solidify these concepts. Each song has been represented in one or more commercials. You will see how the song was crafted start to finish and how it is utilized in the final presentation.
Finding A Home
We will dive into the countless places where you can find your music a home, as well as external resources to stay current with what the marketplace is looking for. The ad market follows closely with popular music, and I’ll share my theories that have worked on what to chase and when.
Getting Ahead
Regardless of your status in the industry there is opportunity for your success. In the end, the final say is the agency that is responsible for placing your music to sell their product. It happens in so many strange and odd ways, there really is no exact method. However, with this course I will help you get ahead of the pack with concepts and tricks I’ve used to find my way onto television and online advertising consistently over many years.
Bonus 1 - Form Maps
Follow along as I walk you through seven of my most successful songs across three genres. You’ll learn how to structure the form for any song in any genre so that you can give advertisers the exact style of music they’re looking for.
Bonus 2 - Build A Band
Learn how to build a band from scratch using this step-by-step guide. This bonus covers everything from logos, social media to foundational branding concepts so that you can build a creative entity behind all of your music to further establish credibility in the eyes of advertisers.
Bonus 3 - Advertising Must Haves
A guided tour through an essential checklist of absolute “must have” musical elements when it comes to getting your song placed in advertising. Learn how to make sure your song checks all the boxes so that you can guarantee the decision maker hits replay on your track!
Bonus 4 - The 4 C’s Of Advertising
I’ll walk you through a proprietary framework called the 4 C’s and illustrate how your song must satisfy at least one of these four criteria. I’ll show you commercials that I’ve landed by using each one of the 4 categories so that you’ll have no doubt what to do with your music to ensure it gets to the head of the line.
Bonus 5 - Gang Vocal Techniques
Get an in-depth breakdown into 11 of mt most successful songs across multiple genres and learn how to implement one of the most valuable techniques when it comes to producing music for ads so that you can put yourself in the best position possible to land a placement.
Bonus 6 - 51 Places You Can Submit Your Music Today
A direct link to 51 companies looking for YOUR music. Ranging from Publishing Companies, to Sync Companies, to Ad Agencies, and places to sell your music online. This list is fully vetted by Tyler and they are accepting music like yours right now!
Ready to get started?
STEP 1: Click on the button below to choose your payment option.
STEP 2: Complete payment information
STEP 3: Receive the Welcome email.
STEP 4: Login and begin your journey to musical advertising success!
LET'S GO!GET INSTANT ACCESS TODAY!
CHOOSE THE PLAN THAT WORKS FOR YOU!
FAQ
Here are answers to some frequently asked questions.